PIA Media wins MOIA

01.03.22 | PressRelease

new business

PIA Media wins MOIA

Success for PIA Media: The digital media agency wins MOIA as a new client and will advise the Volkswagen Group’s ridepooling provider along the entire marketing funnel in the future.

Since 01.01.2022, PIA Media has combined the competencies and strengths of the three PIA Group companies blueSummit, Performance Media and Qverse. The goal of the newly formed digital media agency is to create the perfect customer experience in the form of a consistent cross-media customer experience that is determined by data, technology and a digital ecosystem.

For MOIA, PIA Media will be responsible for media strategy, channel optimisation and ad tech topics. In addition, PIA Media will take over the programmatic advertising as well as the classic media buying, also operationally.

Hanno Stecken, CEO of PIA Media, is looking forward to the exciting collaboration: “Since we are now strategically supporting MOIA at all touchpoints of the customer journey, we can profitably contribute our digital expertise end-to-end. To advance the brand together with the MOIA team in this way is enormously exciting for us. As an API agency, we have brought PHD on board as a classic partner. We are now looking forward to working with Lovebrand together.”

Justina Rokita, Chief Marketing Officer at MOIA, explains the decision: “At MOIA, we want to make an important contribution to the transport revolution with our ridepooling service and make life in cities even more liveable, safer and more beautiful through shared mobility. In order to further expand our brand awareness and reach, it is essential that we have a strong media partner like PIA Media at our side, who supports us with interlinked digital expertise, especially in the area of ad tech and with smart ideas.”

About MOIA

MOIA is a subsidiary of the Volkswagen Group. The company develops mobility services at its Berlin and Hamburg locations and works in partnership with cities and local public transport providers. MOIA is currently developing and implementing a ridepooling system to avoid individual car traffic and use road infrastructure more efficiently. Cities are relieved of congestion, noise and exhaust fumes. MOIA has been offering its ridepooling service in Hanover since summer 2018, followed by Hamburg, the first city with over a million inhabitants, on 15 April 2019. Together with Volkswagen Commercial Vehicles and Argo AI, MOIA is currently developing and testing autonomous ridepooling in Hamburg in a pilot project. The goal is to develop an autonomous, internationally scalable ridepooling system by 2025. For more information, visit www.moia.io.

Press contact MOIA


About PIA Group

PIA Group is the leading digital service provider in Germany and develops customer experiences across all touchpoints and disciplines. With a combination of strategy, content, media, smart data and technology, the 1,100 experts support clients and partners in the digital transformation of their business models, contribute to new business and customer acquisition and optimise customer value and relationships. The group is united by the claim to sustainably improve the efficiency and effectiveness of all digital sales and marketing activities of customers (B2C & B2B).

PIA Group Companies:

PIA Appico | PIA delasocial | PIA DYMATRIX | PIA econda | PIA FeedDynamix | PIA Media | PIA NORDPOL+ | PIA UDG

Further information at: www.pia.me

Press contact PIA Group


Director Marketing & Communications

T +49 (40) 5247 059 43
M +49 (0) 176 6242 7699
E annika-sophie.butt@pia.me

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